Advertising & Promotion
Advertising & Promotion : Programme Name Diploma “Experience” : Degree 06 Months : Duration Virtual Learning : Teaching method Advertising and promotion managers. Marketing managers. Marketing and advertising campaign managers. Advertising specialists. Business development specialists. Advertising campaign managers and planners. Brand Managers. All workers in the field of advertising, promotion and marketing. : Target groups […]
|Advertising & Promotion||:||Programme Name|
|Virtual Learning||:||Teaching method|
|Advertising and promotion managers. Marketing managers. Marketing and advertising campaign managers. Advertising specialists. Business development specialists. Advertising campaign managers and planners. Brand Managers. All workers in the field of advertising, promotion and marketing.||:||Target groups|
Diploma in Advertising and Promotion With the increase in production in most companies and in various sectors, the problem is no longer in the provision of goods and goods and their presence with the consumer, but rather the increased need to create new markets and mastery in creating advertising and promotional means that work to attract consumers by clarifying The competitive advantages offered by companies in their products, and using all publicity means offered, whether read, audio or visual.
Advertising is a major part of sales planning for most companies in the modern era. The Institute of Professional Studies for Higher Education offers an expert program in advertising and promotion with excellent admission conditions that allow all those wishing to register in it to obtain that opportunity. For admission to the program, only a high school diploma or its equivalent is required. Any specialization from any recognized scientific authority, and with any graduation grade and from any batch, without the need for equivalency or approval of the academic qualification from any authority in advance before applying and registering in the program. Rather, it is sufficient to approve the school or the awarding body for the qualification.
The Advertising and Promotion Expert Program includes a number of courses, including:
The course on the origins of marketing, advertising and promotion, which includes an explanation of the concept of marketing, an analysis of the market environment, how to study markets and conduct marketing research, and a study of the most important ways to develop and improve products and even different pricing policies with a statement of the various means of distribution, and the relationship between sales promotion, advertising and public relations, as well as other topics Related to advertising and promotion
The program also includes a course on advertising and promotion (advanced studies), in which it clarifies how to plan well advertising campaigns, how to define objective goals and determine benefits, and build the appropriate promotional strategy, as well as other topics related to advertising and motivating the customer’s desire…etc.
Objectives of the program:
The Diploma in Advertising and Promotion program aims to provide learners with various modern and contemporary knowledge about the field of advertising and promotion, in a way that enables workers in the various fields of advertising and promotion to meet the requirements of competitive work, and achieve an increase in profits for the institutions in which they work by choosing the organized and planned means of advertising and promotion. Its well done and trendy.
Upon completion of the Diploma in Advertising and Promotion, the student will be able to:
Identify the concept of marketing and ways to study and analyze the market environment.
Learn how to conduct marketing research and the advantages of such research for companies.
Identify ways to develop products and choose the appropriate means of distribution for them.
Recognize the relationship between sales promotion, advertising and public relations.
Learn how to monitor permanent market changes and build a successful marketing plan.
Studying many types of advertising media and how to use them appropriately.
Studying how to form a marketing plan and the most important considerations to be met.
Recognize the importance of setting and defining objective objectives for the advertising and promotion process.
Identify the stages of advertising and the correct and successful advertising methods.
Learn how to create consumer desires for the customer.
Study the relationship between promotion and successful planning of a public relations campaign.
Learn how to carry out a successful promotion and use exhibitions for this purpose.
This certificate can be obtained by all holders of a middle school or secondary certificate in any specialization or its equivalent.
Held the highest professional and job positions in the field of advertising and promotion.
The diploma program in advertising and promotion has been designed in order to familiarize the student with the stages of advertising, the correct advertising methods, the elements of successful advertising, the methods of attracting attention, arousing interest, planning public relations campaigns, and carrying out effective promotions. Once you have completed the program to prepare experts in advertising and promotion You will be able to conduct a set of marketing, advertising and promotional skills that raise the efficiency of the organization, and keep pace with the intense global competition where you will be able to monitor market changes and build an effective marketing plan, in addition to using the latest and best applicable advertising and promotion methods.
The Diploma in Advertising and Promotion contains the following typical modules:
Marketing, Advertising and Promotion Fundamentals
Advertising and promotion
integrative promotional marketing
Comprehensive Promotion Strategies
Interactive direct marketing