BA Business Management (Accounting)

The Bachelor of Accounting is one of the most important programs in the College of Business and Management in the field of business. The accountant plays the role of the producer of accounting information, which often represents the basis of the administrative decision in the organization and the basis of investment decisions of external stakeholders [...]

The Bachelor of Accounting is one of the most important programs in the College of Business and Management in the field of business. The accountant plays the role of the producer of accounting information, which often represents the basis of the administrative decision in the organization and the basis of investment decisions of external stakeholders regarding the extent to which they employ financial resources in the organization. Therefore, preparing qualified accountants with the numbers required in the labor market is a contribution to providing factors that enhance the competitiveness of the local, regional and international economy and in response to the organizations’ needs for distinguished qualified cadres.
The bachelor’s degree covers a range of knowledge packages that enable the preparation of an efficient professional accountant. After establishing in economics and management in general and controlling its basic knowledge and the quantitative and informational tools used by this field of knowledge, the program focuses on customizing the student as it gives him knowledge and skill doses in various fields of accounting such as financial accounting, tax accounting, management accounting, and accounting audit; In a way that makes the graduate achieve all the learning outcomes specified for the program.

Key features of the course

  • Conducting distinguished and influential research in the field of knowledge in accounting and auditing.
  • Empowering students with the knowledge and skills that qualify them to work in the accounting field.
  • Meet the community’s needs of qualified graduates.
  • Providing the graduate with the skills to deal with modern technology methods to keep pace with the requirements of the labor market.
  • Understand the key issues, theories, and practices in different functional areas of business with an emphasis on decision making in accounting.
  • Develops your understanding of business organisations and their key elements
  • Develops your ability to apply and evaluate financial and management accounting techniques and concepts
  • Helps you relate your studies to your own experience
  • Equips you for a wide range of employment opportunities across all sectors
  • Recognize the importance of skills needed to compete in the marketplace through communication and analytical skills that enable students to deal with complex business issues.
  • Develop students’ practical learning management skills in order to apply these skills in a real-life context.
  • Contribute positively to society through responsible and ethical practice in their profession.

The first stage 120 Credits

1
Fundamentals of accounting

This module provides a broad introduction to accounting study at university level. It covers the fundamentals of financial and management accounting as well as the essential skills, knowledge and ethics required to be a professional accountant. The module will also be suitable if you are in a general management position as the accounting material covers measuring management performance and improving financial planning, control and decision-making. You'll gain an understanding of financial reports through their preparation, based on the double-entry bookkeeping system, which is essential for the management of any organisation. 

What you will study

Proper accounting is crucial for the prosperity and survival of any organisation. Our complex economic system depends on accurate, trustworthy and relevant financial records and reports. While this module focuses on the accounting required for a sole trader, the skills and knowledge you'll learn are of central importance for accounting, and managing in any organisation, whether for-profit, not-for-profit or governmental.

Course 1: Introduction to accounting

You'll begin by being introduced to the scope and structure of the module and the purpose of bookkeeping and accounting, as well as the skills, knowledge and ethics required for accounting.

Course 2: Essentials of double-entry bookkeeping

You'll be introduced to the key principles of the double-entry bookkeeping system, which is based on the accounting equation.

Course 3: Accruals accounting explored

You'll develop an understanding of recording a wide range of transactions through ledger accounts. 

Course 4: Control over the ledgers  

This introduces the books of original entry that underpin ledger accounts as well as the different ways that ledger accounts are monitored, controlled and corrected. 

Course 5: Preparing financial statements

You'll revisit end-of-period adjustments and how they are used to prepare financial statements. You'll learn how to derive useful information from incomplete records, and how to prepare manufacturing accounts.

Course 6: Essentials of cost and management accounting  

You'll be introduced to the basic concepts and principles of management accounting, including cost analysis, accounting control systems and cost bookkeeping. You'll also cover the differences between manual and computerised accounting systems.

Course 7: Management accounting applications

You'll consider some important management accounting applications, applying the concepts and principles of management accounting introduced in Course 6.

Course 8: Preparing for the exam

The final Course is designed to help you revise the module teaching materials and prepare for the end-of-module examination.

There will also be a tutorial on incomplete records and you’ll have access to video tutorials on suspense accounts, bank reconciliations and control account reconciliations.

You will learn

You will learn the fundamental concepts and techniques of financial and management accounting as well as a range of relevant skills. These include double-entry bookkeeping, advanced numeracy, reading and analysing relevant case studies, using information and communication technologies, preparing appropriate reports and using and manipulating spreadsheets.


2
An introduction to business and management

This key introductory ISC level 1 module provides an accessible and comprehensive introduction to business and management in a globalised world. Through readings and international case studies you’ll explore a wide range of topics in contemporary business and management: what motivates people to work; how to assess financial soundness of a business; what attracts customers; how economic crises affect businesses; and ethical challenges in business and management. Using a blend of text, audio video and interactive online activities, you’ll develop vital skills for study and for work in business, public or voluntary sector organisations.

What you will study

Businesses make up a hugely significant aspect of global society and provide both goods and services for people to use and employment for a large proportion of the population. This introduction to the fascinating world of business consists of seven Coursees of materials that cover a wide range of topics in contemporary business. Each Course consists of a Readings book in addition to an online study planner and interactive online activities. A wide variety of case studies are used to enhance your learning through application to real world situations. Two large case studies of real, international companies - one of them in video form – will help you understand the complexities of business and management and how different aspects of a business work together.

In Course 1 you'll learn what a business is and what distinguishes it from other types of organisations in the public and voluntary sector. You will gain a first insight into a business’s external environment and its main business functions, as well as into the nature of organisational structures, cultures and values.

In Courses 2, 3 and 4 you'll learn about three of the main business functions: human resources management, accounting and finance and marketing.

Course 2 looks at the people at work. You'll explore what motivates people to work, and how organisations select, train and evaluate employees. Throughout the Course you'll learn about both the techniques that organisations use to manage their employees and how these human resource management techniques are perceived by and impact on the people working in the organisation.

Course 3 gives you an accessible introduction to financial information for business. In this Course you'll learn how to read and interpret the main financial statements produced in a business, a crucial skill for any student of business and management.

Course 4 focuses on marketing, its importance in a business and how a marketing plan is put together. This includes collecting marketing research, understanding customer behaviour and tailoring products and services to meet customer requirements. You'll also learn about the significant role that marketing plays in contemporary consumer society.

In Coursees 5, 6 and 7 you'll explore the way in which business is embedded in its external environment.

Course 5 is about the economic and political context in which businesses and other organisations operate. You'll learn about topics such as supply and demand, the economic system, the role of central banks, and about the role of governments in making economic policy and regulating businesses.

Course 6 introduces you to the subject of business ethics. Businesses regularly face difficult ethical challenges, such as whether to use sweatshops to produce more cheaply or how to balance environmental concerns with the desire for growth. In this Course you'll explore some ethical theories that can help you to think through these issues.

Course 7 concludes the module with a look at the global context in which businesses operate. No matter how small a business may be, it will be influenced by globalisation. You'll learn what globalisation actually means, what drives it and how it impacts upon businesses. The Course concludes with a look at some of the key challenges posed by globalisation.

In summary, this module offers a broad and engaging introduction to the fundamentals of business and management in its global context.

What's provided

You’ll be provided with seven printed module books, each covering one block of study, and have access to a module website, which includes:

a week-by-week study planner

course-specific module materials including interactive online activities

audio and video content

assignment details and submission section

online tutorial access.


3
You and your money

This innovative module sets personal finance against its wider social, economic and political background. You'll be provided with a gentle introduction to aspects of economics, while also gaining practical tools and ideas on how to manage your own money effectively. The module is structured around four themes: the changing economic, political and social context; individuals, households and other relationships; economics and the real world; and the life course and financial planning. You'll study income, expenditure, debt, savings and investments, housing, insurance, pensions and caring, critically appraising the balance between personal and social responsibility for financial well-being.

What you will study

This module has three primary aims to:

  • give you the knowledge, skills, tools and confidence to manage your own money well
  • provide an introduction to the social sciences, especially economics, relating them to the real world in which we live
  • gently build and practise your study skills and employability skills as a strong foundation for your further studies at the OU and life beyond.

The study weeks are arranged in pairs with each pair devoted to a different topic. In the first week of each pair, you’ll read a chapter in the module textbook. This textbook has been specially written for this module and includes lots of activities to help reflect on the material, test your understanding and apply the ideas to your own finances. In the second week, you’ll consolidate your learning through a rich mixture of video, audio clips, slideshows, activities and interactive tools.

You can use the interactive tools to understand your own finances. For example, how tax affects your earnings, how much you’d need to save to reach a goal, what the repayments would be on a loan or mortgage, and your options for building up enough pension savings.

Throughout the module, you’ll share in the lives of 12 households, two each from the UK, USA, Germany, Sweden, Brazil and India, so you can compare financial experiences from across the globe and the factors that influence them.

Here is a taste of what you’ll study in each pair of weeks:

  • Setting the context. An introduction to the module themes. This includes some major world trends, such as ageing populations and the march of technology which are changing the demands on our money. You’ll look at the behavioural traits we all have that influence the way we interact with our finances, firms and each other.
  • Income. What influences pay, including worker power and gender issues. How the tax and benefits system affects your income and can be used to relieve poverty and reduce inequality. The way income flows between the different sectors of the economy.
  • Expenditure. Why we spend on what we do from rational choices about meeting our needs to the social factors and marketing influences that work on our more subtle desires for belonging or displaying our worth. In small teams with your fellow students, you’ll explore the world of symbolic advertising. Using cash-flow and budgeting to control your household’s spending.
  • Debt. Understanding the good as well as dark side of debt. How to identify the best ways to borrow and be aware of hidden costs. Using a household balance sheet to check whether you are vulnerable to debt problems. How household debt contributes to economic growth but perversely can bring down economies.
  • Savings and investments. Why low-risk products promising amazing returns simply don’t exist. Choosing the right products for different types of goals. Navigating the risk-return trade-off, with strategies for managing stock-market risk. Why saving matters to the economy.
  • Housing. How, in many countries, homes are more than just a place to live and may be driving a wedge between younger and older generations. Using the economic model of supply and demand, you’ll explore what influences house prices and analyse different solutions to making homes affordable.
  • Insurance. The role of insurance in building your financial resilience – your ability to withstand and recover from shocks and life events. The principle of risk-sharing and how it is being undermined by Big Data and other technological changes.
  • Pensions. The implications for you personally and society as a whole of saving for a pension and the ageing population. How saving for the long-term means battling our behavioural traits. The way different pensions work and what that means for the choices you make and the risks you run.
  • Caring and sharing. The short-term and long-term consequences of decisions about having a family and the social norms that surround unpaid work. The choices households and society face about caring for the elderly.
  • Personal finance in context. What does it mean to be ‘financially capable’? What are the options for society if all individuals and households are to enjoy at least a minimum level of well-being? 
What's included

You will be provided with a textbook that is written especially for this module and accounts for 50% of the study. The rest of the study uses the module website which includes:

a welcome forum at the start of the module 

a week-by-week study planner

module materials

cluster forum where you can communicate with your tutor 

10 interactive tools used in your study and can help manage your money

audio and video content

assessment guide

online tutorials and forums.

The second stage 120 Credits

1
Financial analysis and decision making

Drawing upon realistic examples and scenarios, this module will help you to understand effective financial decision making within organisations. You'll learn how financial capital can be raised and allocated, how to evaluate investment projects, as well as how to value stocks, bonds and real estate. You'll also explore the advantages and disadvantages of the most commonly used derivative instruments. If you have, or plan to pursue, a managerial position either in a private or public organisation, or if you simply want to understand more about how to plan your personal finances and invest wisely, this module will provide a solid foundation for the decision-making challenges you may face.

What you will study

The module consists of the following six Coursees, each of which lasts between two and three weeks:

Course 1 – Organisational goals and financial decision making

In this introductory Course, you'll be provided with a broad overview of the various types of organisations that feature in today’s economy. You'll appreciate how they differ in terms of their overall purpose and, therefore, in some aspects of their operations. In exploring the financial management environment, you will learn about the role financial managers play in helping organisational strategies succeed. Finally, you'll consider the responsibilities of financial managers and the major decision areas that confront them. 

Course 2 – Organisations and the financial system

In this Course, you'll be introduced to the main sources of finance available to organisations, such as bank finance, crowdfunding and venture capital. You'll also consider the related specific opportunities and constraints in an accessible and contextualized manner. The key features of the ‘financing mix’ available to the various types of organisations will be elucidated, along with the relationships that can be built with capital markets. Finally, you'll discover the different ways in which organisations can allocate the financial resources raised, such as capital expenditure, share repurchase and mergers and acquisitions (M&As).

Course 3 – Time value of money and cost of capital

In this Course, you'll be introduced to the concepts of risk, time value of money and cost of capital. Although it is impossible to exactly calculate the effects of uncertainty on investment projects, tools for quantifying risk are available. You'll cover the quantitative techniques that are the building blocks of the financial literature on risk and discount rate estimations. The Course will also discuss the Weighted Average Cost of Capital (WACC), which gives the base discount rate that a company should use for investment appraisal. 

Course 4 – Investment appraisal 

In this Course, you'll focus on making financial decisions for long term investments using investment appraisal techniques and will build on the concept of time value of money. In particular, you will be introduced to the four most commonly used investment appraisal techniques, namely: Payback, Accounting Rate of Return , Net Present Value and Internal Rate of Return . The advantages and limitations of each of these methods will be discussed, as well as their relevance to analyse the economic viability of long-term projects. Upon completion of the Course, you will be able to answer questions such as: should the business launch a new project or invest in a new machine? You will also look at some practical examples, and touch on other issues in investment appraisal such as non-financial factors. 

Course 5 – Asset valuation techniques

In this Course, you'll consider the most popular approaches to equity valuation such as net asset value, dividend- and cash flow-related techniques, as well as relative valuation approaches. Understanding the forces that drive the price of equity is of great practical importance, since it allows stock market investors to determine whether a particular company is a good buy. Furthermore, it informs managers on how to best follow strategies that maximise shareholder value. As will be illustrated, the valuation techniques covered here could also be successfully employed in the context of bonds and real estate. 

Course 6 – Risk management

In this Course, you'll be introduced to the most commonly used derivative instruments, their contractual characteristics and payoff structure. When used correctly, these instruments can provide cheap insurance for companies and investors alike. The design of hedging methods, which are intended to mitigate or eliminate risk, will be elucidated. Even if derivatives are an invaluable tool in the domain of risk management, they can be dangerous when used for speculation purposes. This Course will illustrate these dangers and provide examples of massive losses that have been made by some imprudent market participants. 


2
Financial accounting in context

This module will help you to understand different types of company from their formation, company financial accounting, the regulatory framework in which they operate, and their role in the context of market economies, law and society. You’ll also gain an understanding of corporate governance, corporate responsibility, and sustainability reporting. You’ll learn how to interact with accountants and auditors to understand their duties, and other external stakeholders to understand their information needs. By the end of this module you should be able to prepare basic company financial accounts (including cash flow statements), and interpret the financial statements of a single entity company from the perspective of external stakeholders.

What you will study

You will study two aspects of company financial accounting and reporting.

Accounting technical: understanding, preparing and interpreting company financial statements and reports. You'll learn how to prepare income statements, balance sheets, statements of changes in equity, and cash flow statements for single entity companies. You'll also learn how to interpret financial statements from the perspective of external stakeholders.

Contextual: the economic, legal and social context of companies and company financial accounting. You'll learn about characteristics of market economies and companies, regulation, financial accounting standards, audit and corporate governance, and why business ethics, corporate responsibility, and sustainability reporting are essential for mitigating the deficiencies of corporate governance and financial reporting. You'll also learn about contract law and employment law and their influence on financial accounting.

You will learn

In addition, you will learn about the different legal forms of business entity and differences in regulatory requirements that company law places on private limited companies, public limited companies, and quoted or listed companies.


3
Shaping business opportunities

This module provides you with a broad grounding in business and management practice and study. You will explore how organisations work by looking at their internal functions (operations, finance and marketing). You'll also learn about the external environment and how the economic and political context helps shape how businesses respond to global challenges. Using a blend of text, audio, video and interactive online activities, you’ll develop vital skills for study and for work in business, public or voluntary sector organisations. Particular attention is paid to developing your critical thinking skills. You will also be introduced to mind mapping as a technique to help you express your ideas and creativity.

What you will study

This module is divided into five sections. These comprise an introduction and conclusion (both emphasising skills development), and three substantive Coueses each with a crucial theme that integrates the internal functions and external environment. 

Introduction

This introduces the rationale for the module and covers skills development around critical thinking, a skills audit, and mind mapping. We believe that developing your critical thinking skills fosters intellectual self-improvement, leads to a more creative mind-set, and allows you to become a better team player. You'll also be introduced to mind mapping as a potential technique to help you express ideas and creativity.

Couese 1: Big ideas in organisations

No matter the sector, innovation is a key feature of the contemporary business context. This Couese explores why new products and services are imperative to contemporary business practice and why investing in their development is crucial to business growth and profitability. This Couese will provide you with a broader understanding of how innovation infuses the current business world and how internal business functions integrate to facilitate this.

Couese 2: Competing in a global context

This Couese examines the significance of context for organisational innovation and the implications of globalisation for internal business functions. The Couese will then explore the consequences of the global vs local dynamic for a range of functional areas as well as point out the need for organisations and those who work for them to adapt these internationalising trends to local situations and contexts.

Couese 3: Building long-term success

This Couese introduces you to the concept of fostering long-term value creation. Whilst Couese 2 focused primarily on issues of geography and context, just as essential for successful organisational innovation is the impact of time. In essence, how can an innovative idea be effective in the long term as well as the short term? Key themes recurring throughout this Couese focus on ‘nurturing long-term value creation’, ‘understanding the sustainability of innovations’, ‘adapting to incremental and radical change’.

Conclusion

This final Couese draws together the diverse themes from the preceding Coueses and encourages you to reflect on what you have learned. In particular, it will make connections between the skills, knowledge and understanding that you have developed in different parts of the module and help you to reflect on how you can harness these for your personal and professional development; as well as prepare you for the end-of-module assessment (EMA).


The thrid stage 120 Credits

1
Strategic management

Are you ready to discover how strategic management can help to explain our dynamic world? In this module you’ll learn how to apply strategic management models and frameworks to real cases — from entrepreneurial companies to large multinationals and see how companies succeed in competition or how corporations expand internationally. You'll become able to make sense of the strategies of the organisations around you and strategic decision making. This module will also show how you can have an active role in the analysis of strategic contexts and in shaping and implementing strategy.

What you will study

In an ever-changing world, organisations must make strategic choices based on solid analyses and decision making processes. This module adopts an innovative teaching approach to illustrate how strategic management theories and models can be applied in different contexts and how they inform decision making. You will develop a skill-set founded on strategic management theory that will allow you to become an active actor in the strategy process that organisations deploy to ensure their long-term success.

The module is relevant to anyone interested in understanding how organisations can be managed strategically and sustainably. You will be exposed to the key theoretical frameworks that inform the understanding and practice of strategy, with particular attention paid to competitive and corporate strategy domains. You will apply strategic management models to real cases from different contexts and critically assess their implications for organisations and stakeholders at large.

You'll hear from managers and consultants and learn from their experiences in a wide range of examples and cases from several industries at national and international levels. The selection of cases ranges from traditional production companies to innovative businesses. You will also benefit from the experience of an international module team who has designed the module for practical application and use of strategic models and frameworks. A key feature of your learning will be a collaborative role play activity in the final phase of the module, where you will work as a consultant in a small team with other students to offer advice to a company and prepare a professional presentation.

Course 1

You’ll be introduced to key concepts in strategy and strategic management. There is much debate on what strategy is and you’ll learn different definitions and develop a clear understanding of what comprises strategic choices for organisations. You’ll also explore the core concepts of vision, mission, values, and goals. As strategic management is strongly connected with performance, you’ll learn how to evaluate a firm’s performance in financial and non-financial terms. There is also a section on corporate social responsibility to enhance your appreciation of performance indicators beyond financial performance. While engaging with these sections, you’ll develop your study and professional skills, starting with a skills audit, and with sessions on professional writing and on how to build an argument.

Course 2

You’ll examine the implications of the external and internal environments for strategy. The external analysis considers how external forces and competition in industry influence organisations and their strategic choices. The internal analysis looks at how resources and capabilities shape the strategies of organisations. The analytical frameworks from this Course will be complemented with an in-depth explanation of several core concepts and demonstrations of how you can apply them to real cases. 

Course 3

In this Course, attention turns to examining business and competitive strategies and how they influence how organisations conduct their business. Key considerations in the Course will be developing your understanding of the types of competitive advantage, focusing on cost leadership and differentiation. Special attention is given to explaining how companies adopt different business models and types, and how they can create value. You’ll be engaged in defining the value proposition of a new business as part of a role play in order to understand how several dimensions are interconnected.

Course 4

You’ll look at strategy at a corporate level and covers where strategic decision making takes place. Some of the most important considerations here will touch on vertical integration, diversification and internationalisation (drivers, location, speed, and outcomes). You will learn how organisations grow and expand following different strategies such as new greenfield operations, mergers and acquisitions, alliances and joint ventures. You will learn about emerging markets and how multinationals can operate in those increasingly important areas by leveraging their political capabilities.

Course 5

You’ll identify and assess the challenges and barriers in implementing strategies as you learn how to put strategy into practice by aligning its formulation and implementation. Core elements that influence implementation will be examined, including organisational structure, management systems, organisational culture and people management. In this final part, you’ll join a small group of other learners for a collaborative activity that feeds into your individual reflection for the end of module assessment.


2
Management accounting and international finance

The aim of this module is to introduce you to core management accounting and international financial concepts within organisations for decision making purposes. It will enable you to understand management accounting which is concerned with providing information and analysis to managers to help them plan, evaluate and control activities, in order to achieve an organisation's objectives. 

What you will study

Building upon some of the concepts that are alluded to in the OU level 1 and 2 accounting modules, this module uses different perspectives to engage you in learning about management accounting and international finance. You'll gain a varied and interesting tool kit of theories and techniques to apply in organisations.

The first part of the module covers management accounting which is concerned with providing information and analysis to managers to help them plan, evaluate and control activities, in order to achieve an organisation’s objectives.

The international perspective of the second part of the module will help you gain a deeper understanding and skills in the field of financial management, reflecting closely a highly globalised and integrated real-world business environment.

3
Creating futures “sustainable enterprise and innovation”

This module provides you with intermediate/advanced conceptual and practical learning in entrepreneurship and innovation in different specialist sectors. Through a mix of study activities and self-selected experiential projects you will develop independent research and online collaborative skills necessary to engage in enterprise and innovation practices in new and existing organisations. The module encourages you to do so by articulating how entrepreneurship and innovation can be used to satisfy individual goals, while contributing to solving societal problems in an ethical and sustainable manner.

What you will study

This module consists of the following four distinct, but closely related, courses of study:

Course 1: Societal impacts of entrepreneurship and innovation 

In this course you'll be introduced to the societal impacts of enterprise and innovation, and the tools and techniques that are needed to identify, analyse and manage them throughout the module. It recaps selected topics on entrepreneurship and innovation to ensure progression to the next level for innovation and enterprise pathway students and to introduce novices to key themes and concepts on ethics and sustainability as applied in entrepreneurship and innovation. It also articulates the underlying principle of the module, which is about using entrepreneurship and innovation to solve societal problems in an ethical and sustainable manner, considering this at different stages of an enterprise life cycle. Written and interactive cases and examples are used throughout to bring the theoretical concepts to life.

In Week 2, the Studio will be introduced as a platform for you to document (diary) your reflective learning linked to a career development planning. Additionally, as part of the introduction to Course 1, you'll complete a self-diagnostic questionnaire to assess your knowledge and skills gap to help identify a professional development plan (PDP) linked to your future career aspirations. Specific activities and tasks have been designed to help you review your PDP across the module.

Course 2: Researching entrepreneurship and innovation

In this Course you'll examine how entrepreneurship and innovation can be used to solve societal challenges (e.g. social inclusion, environmental protection, economic and community development) through an experiential learning experience – My Experiential Learning Project. It starts by introducing students to the significance of specialist sectors in society and the three specialist areas selected for study. To ensure coverage of a range of relevant societal problems, while meeting the learning needs of students, three ideal specialist areas have been selected for in-depth study:

Engineering, science and information technology: includes entrepreneurship/innovation in relation to the choice of production, operational and marketing technologies, such as ‘green’ and low carbon technology, medical technology, bio solutions, electric cars, IT services for managing patient feedback

Creative, leisure and cultural industries: includes entrepreneurship/innovation in the visual and performance arts, poetry, languages, heritage and sports.

Health and social care: includes entrepreneurship/innovation in relationship to the challenges of increasing access to healthcare (health care costs v health and social care needs of citizens).

As the sub-titles suggest, you'll be clustered into three specialist areas. However, the course introduction will make clear that the three categories are not mutually exclusive. My Experiential Learning Project will require you to conduct independent research within your chosen specialist area, analysing how existing enterprises seek to use entrepreneurship and innovation to address societal problems. You should be able to conduct interviews in this organisation, so it would be helpful if it is your own organisation. You'll work on this experiential project throughout Course 2 with specific module directed study activities provided to support them, such as framework for identifying and researching a societal problem in a specialist area, method of data collection and analysis, intrapreneurship and societal change, and report writing. Within this context, you'll select a societal problem within your specialist area (which could be one the three above) and start working towards developing a solution.

Course 3: Sustainable Enterprise Challenge 

This course provides the opportunity to practise how to create and manage an enterprise as part of a team through a computer-assisted Sustainable Enterprise Challenge (SEC), using a version of either ‘Serious Games’ or ‘SimVenture’. You'll be provided with a scenario based on an enterprise that has just been launched and that is expected to provide an innovative and sustainable solution to a defined societal problem. Student teams will then be created and tasked with completing a series of weekly challenges: setting strategic objectives (e.g. triple bottom-line), defining organisational values and recruitment strategies, sourcing financial and non-financial resources, making choices about production technology and marketing, making enterprise expansion decisions (including second round of funding). All of these are geared towards generating student-led, pre-defined impacts. The outcome includes weekly templates of team analysis and decisions and end-of-project impact measures.;

Course 4: Module summary and revision

In this final course you'll integrate your previous learning to produce your end of module assessment. They return to the societal challenge identified in Course 2 and the learning from Course 3 (inter-relationship among function areas of entrepreneurship and innovation) to develop a solution to the problem. This includes decisions as to whether the solution is best offered through a start-up enterprise or existing enterprise (intrapreneurship), ethical and sustainability considerations and a clear success criterion for measuring the impact of the proposed solution. 

You will learn

By studying this module you will:

research, create and manage sustainable forms of innovative and entrepreneurial ventures within a range of specialist areas, recognising that specialist areas have to be explored at multiple levels of analysis

apply core theories, concepts and frameworks of innovation and entrepreneurship to understand the strategy, process and operations of enterprises

discuss the impact of innovation and entrepreneurship on society, both at a conceptual and a practical level, including ethics and sustainability, economic and social benefits to you, the economy and local communities

distinguish the responsibilities of founders, managers, employees and directors within particular types of sustainable enterprises and innovations.


4
Leadership in a changing world (optional)

This module provides you with the unique opportunity to learn about leadership in the current world, characterised by precarious times and new opportunities to develop positive leadership. You'll discover what type of leadership is needed in a world of disruptive technological change and turbulent contexts, how to be influential in this era of social networking, and what is your leadership call to develop your career and to improve the world. You'll gain an appreciation of how leadership is increasingly mediated through social networks and you'll have the possibility to practice leadership within social media such as Twitter and LinkedIn.

What you will study

This module is divided into the following three Courses. Each Course will develop a particular key skill: critical thinking; problem solving; and storytelling.

Course 1: Leadership in turbulent times

You'll focus on the turbulent contexts for contemporary leadership, analysing real life examples related to the future of work (e.g. short-term contracts, zero hours contracts, and the rise of the “precariat”) and discuss issues around the future of democratic global governance (e.g. Brexit, populism). You'll reflect on globalisation and multiculturalism exploring also non-Western views of leadership. 

Course 2: Developing leadership opportunities 

In this course you'll focus on the opportunities to develop positive leadership in a changing world, and on your leadership identity by examining the challenges of leading across boundaries and of bringing people together. You'll learn how collaboration, or in some cases, conflict and constructive dissent can support positive leadership.

Course 3: Dealing with a collective leadership challenge 

You'll focus on the things you need to do in order to feed a practice of leadership. You'll look at practices of resistance, radical and place-based leadership for social change. You'll reflect on how responses to leadership challenges might be co-created and have the opportunity to work in a group focusing on the societal challenge you choose to work on.

You will learn

By the end of the module you'll be able to:

develop your critical thinking, problem solving and storytelling skills

explain leadership related concepts to different audiences (academic, professional, the general public) and using a wide range of media

reflect on your own leadership potential and capabilities.      


5
Marketing in action (optional)

Whether you are interested in a career in marketing or merely curious about how marketing works, this module provides an opportunity to explore marketing practice in action. The module is built around marketing communications as a fundamental marketing practice and is informed by insights from practitioners. You’ll learn how marketing is applied in different contexts, how to keep pace with marketing trends and emerging practices and appreciate the role of marketing research. You’ll also examine social and environmental sustainability, enhance your ethical awareness and analysis skills, explore stakeholder marketing and navigate the plethora of marketing evaluation measures.

What you will study

Course 1 explores the topic of marketing communications. This is a dynamic area of marketing and you'll be introduced to the key drivers and trends in the field and be provided with an overview of the marketing communications mix. The material then proceeds to encourage you to explore the key elements needed to develop an effective marketing communications campaign. You'll examine how communications theory and branding help inform the messaging and media strategy for a campaign. With the rise of digital marketing, you'll explore its role when developing an integrated marketing communications mix. Finally, you'll consider the importance of creativity in the execution of a marketing communications campaign.

Course 2 immerses you in a range of different contexts to explore the nuances of marketing theory and practice. From exploring the differences for marketers operating in the areas of services, B2B and SMEs within the commercial sector, you'll expand your appreciation of the role of marketing to public sector, charities and non-profit organisations. This includes coverage of strategic and operational aspects of social marketing. You'll look at a range of wider social and consumer trends that are impacting all marketing practice, such as big data, AI, blockchain and authenticity. The course concludes by exploring the marketing research process, and the methods of data collection and analysis employed by marketers when developing new campaigns.

Course 3 takes a wider perspective, considering a number of issues that directly and indirectly inform marketing practice. Topics covered include sustainability and marketing ethics; stakeholder marketing; and finally evaluating marketing communications campaigns, considering variations in evaluation between marketing contexts. These topics involve assessing an organisation's activities and their impact on society, the environment, stakeholders and the organisation's performance.


To study a bachelor's degree at ISC, applicants must have successfully completed a high school diploma, or its equivalent, from 12 years of schooling. At ISC, we believe that education should be accessible to all, which is why we offer a quality university education to anyone who desires to realize their ambitions and realize their potential.
The ISC provides study commensurate with the student's capabilities, especially in line with the student's absorption and the time allocated to study daily, given that the student may be able to study full-time and may have work that forces him to study part-time. We expect full-time students to be able to finish their undergraduate studies within 3-4 years. We expect our part-time students to be able to finish their Bachelor's degree in 5-8 years.
The academic year is divided into three semesters. In each semester, the student is allowed to register for a maximum of 6 courses and two courses as a minimum. Classes are distributed as follows: • The first semester begins at the beginning of the third week of October. In the first and second academic week, students register the courses they wish to study during the semester, and students who are late in registration can join the class during this period. The seventh week of the semester is dedicated to conducting midterm exams. The twelfth and last week of the semester is a week dedicated to the final exam. The general average and grades are issued within the week following the final exams. • The second semester begins in the last week of January. In the first and second academic week, students register the courses they wish to study during the semester, and students who are late in registration can join the class. The seventh week of the semester is dedicated to conducting midterm exams. The twelfth and last week of the semester is a week dedicated to the final exam. The general average and grades are issued within the week following the final exams. • The third semester begins in the second week of May. In the first and second academic week, students register the courses they wish to study during the semester, and students who are late in registration can join the class. The seventh week of the semester is dedicated to conducting midterm exams. The twelfth and last week of the semester is a week dedicated to the final exam. The general average and grades are issued within the week following the final exams. • The mid-term vacation begins at the beginning of August and continues for the third week of October. • After the end of each semester, a two-week vacation is scheduled. The rate is calculated as follows: • 50% for the final exam • 50% to be distributed by the course teacher for the midterm exams and the classroom activities that the student performs. • The student is considered to have passed the course if he/she achieves an average of 60%. • The student is considered conditionally successful if he achieves a grade between 50 and 60% and has an overall GPA of no less than 2.5 out of 4.0. • The student obtains a bachelor's degree after successfully completing 48 courses of 360 credit hours.
The tuition fee is £50 per credit • Students are allowed to register a maximum of 40 credits each semester and a minimum of 14 credits. • The student pays a one-time enrollment fee of 200 pounds when registering with the ISC • The student pays 100 sterling pounds per semester as the registration fee for courses. • The creditd = four actual hours.
Get course
30-Day Money-Back Guarantee

Includes

Full lifetime access
Access on mobile and TV