Marketing, Advertising and Promotion
Marketing, Advertising and Promotion : Programme Name Professional Doctorate : Degree 2 Years : Duration Virtual Learning : Teaching method Marketing specialists. Advertising specialists. Business development specialists. Marketing managers in the public and private sectors. Brand Managers. Advertising campaign managers and planners. All employees in the field of marketing management. All workers in the field […]
|Marketing, Advertising and Promotion||:||Programme Name|
|Virtual Learning||:||Teaching method|
|Marketing specialists. Advertising specialists. Business development specialists. Marketing managers in the public and private sectors. Brand Managers. Advertising campaign managers and planners. All employees in the field of marketing management. All workers in the field of marketing and advertising. Those wishing to switch from their current career path and enter the field of marketing management. Those wishing to switch from their current career path and enter the field of marketing, advertising and promotion. Holders of university degrees at the master’s level or its equivalent in any discipline, and it is not required to be in the specialty of marketing, advertising and promotion.||:||Target groups|
Professional Doctorate in Marketing and Advertising Marketing, Promotion and Advertising all aim to achieve one goal, which is to form a broad base of clients and keep them as a renewable source of new clients. Marketing systems of all kinds aim to familiarize the target audience with the services provided and new products and encourage them to use them by clarifying their advantages and the differences between them and the competing products in general. Successful marketing depends on planning and formulating specific goals that help companies get a good position In the markets, successful marketing depends first on the study of target customers and accurately identifying their needs, and then work is done to create an advanced mix that meets the requirements of the customer in the offered product, and research conducted by the marketing department helps in choosing specific markets and uncovering opportunities The various marketing that help companies achieve sales are not only characterized by being large in size, but most importantly, they are profitable sales.
The role of advertising, which increases the percentage of innovation and the elements of visual and audio attraction, the more it leaves an impact on the consumer and succeeds in drawing his attention to the target commodity. Specialized advertising agencies are distinguished by the presence of teams of innovators and artists who have extensive experience in this regard.
A good advertisement is always characterized by the ability to deliver a specific message within a very short time, which is the time the advertisement is shown on the media (read – audio – visual), and advertising agencies are always looking for all new and innovative ideas to attract the attention of viewers, and that coincides with the promotion of products. Which is done through various means, including exhibitions, publications and symbolic gifts, which may be (a luxurious paper print that talks about the company’s products and its advantages over competitors – and it may be in the form of a CD – or even a wall calendar or an office agenda) and others. Various forms of advertising and attraction aimed at attracting the target customer.
And raising the level of sales and development provided in products to the consumer. Information is certainly a basic source in the marketing, advertising and promotion system. This information comes from multiple sources, including credit records, which provide good information about customers, income levels, and others. Also, workers in The sales themselves are a good source of information as they are the direct dealers with customers and are most familiar with the opinions and comments of customers and their requirements in the offered products. They also receive complaints from them and transfer them to the officials. Direct communication with the customer as well after the sale is one of the most important means of obtaining information that helps In achieving further development and the development of the sales mix in order to help companies withstand in the face of contemporary competition and achieve the sales they desire also in light of a general state of economic stagnation that pervades the entire world.
The higher education system organizing professional doctoral Programmes in marketing, advertising and promotion enjoys an exceptional international reputation and special advantages represented in the following:
The student can apply to study a professional doctorate in marketing, advertising and promotion if he obtains a master’s degree in any scientific discipline, and it is not required that he be in the field of marketing, advertising and promotion exclusively, according to the system of transferring and accumulating credit hours.
The location of the professional doctorate in marketing, advertising and promotion in the global business market:
British and international statistics indicate that a professional doctorate in marketing, advertising and promotion is one of the most sought-after professional certificates in business markets throughout the majority of countries in the world, especially in the field of managing large companies and business projects in their various forms of production and service, where a large number of graduates from Doctorate Programmes are involved. Marketing, advertising and promotion in the global financial and business markets, which has become one of the most important practical fields that absorb qualified manpower according to the highest international standards to work in.
Once you complete a specialized doctoral study in Marketing, Advertising and Promotion, you will be able to:
1- Mastering the principles of contemporary marketing.
2- Obtaining job opportunities in major companies with excellent salaries.
3- Refine your personal and professional skills in the world of marketing, advertising and promotion at the highest level.
4- Achieving breakthroughs in the level of professional development for yourself and in the field of achieving your company’s goals.
5- Possess the ability to provide specialized advice from the perspective of your high-level professional experiences.
6- Obtaining the highest international qualification specialized in marketing, advertising and promotion from Britain, which equates to some companies with a specific number of years of experience that is calculated for the student upon joining employment opportunities.
7- Being able to effectively apply the skills of contemporary marketing assets.
8- The ability to efficiently analyze marketing.
9 – The ability to implement marketing planning effectively.
10- The ability to deal with competitive marketing.
11- Making critical decisions about advertising strategies.
12- The ability to practice executive marketing.
The quality of education in the specialized doctoral Programme in marketing, advertising and promotion:
The Institute of Professional Studies is committed to all standards of quality of education and training and is officially accredited in the field of education quality by the Association of Schools and Colleges, and is also committed to all performance standards in the field of higher education.
Courses in the Doctoral Programme in Marketing, Advertising and Promotion:
Doctorate in Marketing and Advertising, which is a set of courses prepared under the supervision of a group of education experts and formulated in a refined, granular and easy-to-understand scientific style, rich in modern and practical information, uniquely free from unauthorized fillers, rich in practical examples, practical explanations, and complementary study activities in order to ensure that students get the best Contemporary scientific knowledge in each course and their accurate understanding of it. The number of required courses in the specialized doctoral Programme in marketing, advertising and promotion is limited to 10 courses based on the instructions governing the specialized doctoral Programmes in marketing, advertising and promotion. All courses are packaged in elegant study packages, and each unit occupies about 80-120 pages of A4 size in an artistic format suitable for interesting and fruitful reading. The student needs to complete all courses within the total period available for registration, which is 18 months from the date of registration, according to higher education norms in the United Kingdom. All these courses are studied in an open learning manner through the Open Education Campus at the Institute of Professional Studies under the direct supervision of a study advisor who is responsible for assisting the student in all matters related to educational attainment according to the open education methodology.
The following is a presentation of the details of the courses in the professional doctoral Programme Marketing, Advertising and Promotion:
- 1. The origins of competitive marketing
- 2. Competitive Marketing Strategies
- 3. Reputation management
- 4. Service Marketing
- 5. Marketing management of products
- 6. Marketing planning for production
- 7. Marketing Pricing Strategies
- 8. Competitive Marketing Strategies
- 9. International Marketing Methodologies
10. Marketing and Execution Management