Media : Programme Name Professional Master’s : Degree 12 Months : Duration Virtual Learning : Teaching method journalists. Radio and television workers. Graduates of the faculties of journalism and media. All employees of the various media. : Target groups Media is an attempt to communicate with the masses to deliver specific messages using means that […]

Media : Programme Name
Professional Master’s : Degree
12 Months : Duration
Virtual Learning : Teaching method
journalists. Radio and television workers. Graduates of the faculties of journalism and media. All employees of the various media. : Target groups

Media is an attempt to communicate with the masses to deliver specific messages using means that are characterized by being diverse and capable of delivering the message to a large number of audiences of different cultures and trends at the same time, and the message differs in its type and content where the message can include news – entertainment – opinions – propaganda And advertising – sports and other diverse areas of life, and these media outlets are able to form public opinion and specific cultural trends among people towards various issues and topics.

The various media vary between television, radio, print press, and now the Internet, and modern communication devices such as satellites, smart phones and other means of transmitting contemporary technological information.

In the era of the information explosion, we find that the impact of the contemporary knowledge revolution is increasing day by day and involves not only the means of information production, but also the media and the ways of distributing the information itself, and the media is affected by all the circumstances surrounding the society politically and economically. And culturally, and these influences appear in the form of new knowledge secretions that lead to different media practices that contribute to changes in the movement of contemporary societies, and in this case the media is a product of interaction and being affected by all the interactions taking place at the level of the international community as well.

With the tremendous development in the various media, the future role of the media message has also changed, as it is no longer just a future of information, but has a space for effective participation in the process of mutual communication, and has the ability to send messages to the media and interact with it and choose what It suits him from the different channels of knowledge and its sources and to carry out the process of critiquing it as well.

The functions performed by contemporary media in societies vary, as the media currently plays an important role in the development process in different societies, and it also has an important educational role as well, and this is reflected in the group of specialized educational channels that provide their services to a number and different categories of audiences. In a way that contributes to the dissemination of knowledge on a large scale and to many segments of people, and it also has an educational role represented in the dissemination of knowledge related to the consolidation of identity and national and common roots and the integration of authentic and contemporary culture in a manner commensurate with the conditions of the current era, and the media has a role Promotional also through various advertisements that help both the consumer and the producer to communicate and exchange benefit, as well as the media works to publish a set of services and general information such as weather conditions, currency rates, prayer times and world news, and provide a set of specialized programs in many fields (such as medical, legal, political, sports, religious and other consultations). In general, the media is a highly important and dangerous device and plays a very important role in shaping peoples’ awareness and moving their destiny as well.

An overview of the professional master’s program in media from Britain:

In our time, the media is truly one of the most important means of knowledge marketing, marketing ideas and disseminating them to the target audiences through its various means, readable, audible, and visual. Financial and political with the aim of either spreading awareness among people or destroying nations. The Continental Academy of Higher Education offers a professional master’s program in media with excellent admission conditions that allow all those wishing to register to get that opportunity.

Admission to the program is required to have a foundation university degree, or its equivalent professional qualifications in any discipline (such as bachelor’s, bachelor’s, higher university diploma, licence, higher national diploma, basic university diploma, higher institute certificate, community college diploma, expert certificate Accredited in any scientific discipline and with any graduation grade and from any batch and without the need for an equivalency or approval of the academic qualification from any party in advance before applying and registering in the program.

The professional master’s program in media includes a number of courses, including: the media industry course, which deals with an explanation of media images and signs, the social nature of signs with examples from famous films and music, and includes case studies on content analysis and general narrative theories.

The program also includes the institutional media course, and talks about globalization and innovative technology in the media, the Chinese future in the field of media, the concept of the global village, and climate change. It also deals with Indian cinema and ideologies of discourse, and some political concepts such as socialism and capitalism, and also deals with the commercial exploitation of the media and the study of commercial organizations..etc.

The program also includes the future of the media industry course, which talks about the importance of news and how to build it and its future with an example of Al Jazeera channel, as well as documentaries and reality TV. Radio, even from those who are not graduates of media colleges, and also targets job seekers in this field by working through competitions in order to obtain a job opportunity in one of the satellite channels.

Objectives of the program:

The Professional Master’s Program in Media has been designed to give students a comprehensive and expanded view of media by developing their skills and achieving integrated communication in both the personal and media aspects. The program deals, for example, with media texts, novels, skits, globalization, ideologies and debates. As a business, the program also deals with practical and applied case studies in the media as an illustrative means of presenting and discussing the topics involved. Important leadership in his country and within his community.

Thus, the Master of Media program works to achieve the following objectives:

Qualifying learners to work in the press and all mass media.

Providing learners with continuing education opportunities to successfully practice them in the fields of journalism and media in their various specializations.

Providing students with the appropriate technical skills to qualify them to work in the fields of journalism and media in their various specializations.

Assist in the development and growth of communications and media in the Arab region.

Achieving international accreditation.

Understand the foundations of the media news industry and how to formulate and market it in an attractive way to the public.

Achieving the requirements of critical thinking in what the student receives of news and information and refuting it according to its correct sources.

Realizing the importance of publishing the news and how to diversify the sources of obtaining it from its direct sources.

Providing constructive and purposeful media to advance the level of societies and achieve an enlightened culture that combats ignorance and intolerance.

Those wishing to change their career path and enter the media field.

The Professional Master’s in Mass Communication contains the following standard courses:

  1. 1. The origins of the media industry
  2. 2. Media Industry Curriculum
  3. 3. The future of the media industry
  4. 4. Corporate media
  5. 5. Media language
  6. 6. The art of television and radio directing
  7. 7. Media and Society

8. Recent trends in press production

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