Media : Programme Name Professional Doctorate : Degree 2 Years : Duration Virtual Learning : Teaching method journalists. Radio and television workers. Graduates of the faculties of journalism and media. All employees of the various media. Those wishing to change their career path and enter the media field. : Target groups The Professional Doctor of […]
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The Professional Doctor of International Marketing within the Institute of Professional Studies programs offers an advanced curriculum that provides insight into the fast-paced world of international marketing.
Within the Professional Doctorate in International Marketing, you will embark on a journey to discover the challenges that marketing managers will face in the coming decades with a curriculum that covers marketing from all angles and never ignores the human element. Students gain insight into 21st century marketing, service marketing and discover the intricacies of branding and consumer behavior.
With a strong focus on developing creative, critical and analytical thinking skills, the PhD program in International Marketing at the Institute of Professional Studies provides a step into a career in marketing on a global scale.
Whether you are looking to enhance your skills and take your career to the next level or you are eager to promote yourself to start your own business, this professional doctorate program covers all options.
- Marketing 2022
- Ethics and philosophical anthropology
- Industrial visits and critical analysis
- Global Negotiation Strategies
- Consumer behavior
- Human Resources
- Business Sustainability
- Leadership and management for change
- Illusions and Realities
- Service Marketing
- Architecture of the Mind
- Conceptual and strategic global solutions
- Organizational Behavior
- Concepts of Personal Development
Students on the graduation project expose advanced and unsolved research problems in international marketing, where they are asked to propose new solutions and contribute significantly to the knowledge structure. Students pursue an independent research study, under the guidance of a supervisory committee, for a period of 4-8 months.