Public relations : Programme Name Diploma “Experience” : Degree 06 Months : Duration Virtual Learning : Teaching method Public Relations Officers. Managers of public relations departments. All specialists dealing with representatives of other institutions. Employees in public relations departments. Persons wishing to change their career path and switch to the field of public relations. : […]
|Public relations||:||Programme Name|
|Virtual Learning||:||Teaching method|
|Public Relations Officers. Managers of public relations departments. All specialists dealing with representatives of other institutions. Employees in public relations departments. Persons wishing to change their career path and switch to the field of public relations.||:||Target groups|
Diploma in Public Relations: Public relations in any organization is the link between the company and the target customers. Public relations is the one that organizes the missions of the company’s media campaigns and studies the target audience and determines its most important requirements and expectations from the company, and works to clarify the company’s most important trends in development, and the competitive advantages it has over competing companies. The public relations function is based on informing the public of the most important policies of the institution and its services provided. The importance of public relations is not limited to the external audience only, but also extends to meeting the requirements of the organization’s internal clients.
The Continental Academy of Higher Education offers a diploma program in public relations with excellent admission conditions that allow all those wishing to register in it to obtain that opportunity. Admission to the program is required to have a preparatory or secondary certificate or its equivalent, and in any specialization, from any recognized scientific authority and with any graduation grade And from any batch and without the need for equivalency or approval of the academic qualification from any party in advance before applying and registering in the program, but it is sufficient to accredit the school or the awarding body for the qualification. The Diploma in Public Relations program includes a number of academic courses, including the foundations of public relations course and the course Public Relations, Reputation Industry, Public Relations Ethics and Dangers, Public Relations and Public Affairs, Public Relations and Media. In the field of public relations.
Objectives of the program:
The Diploma in Public Relations program aims to prepare distinguished cadres of experts in public relations to enable them to achieve the goals of the companies and institutions in which they work and in line with the latest standards of work in public relations in force in a way that supports the achievement of professional development and helps them obtain job opportunities Distinguished in other places and with better features by obtaining an accredited certificate with the highest available level of accreditations and endorsements.
Upon completion of the Diploma in Public Relations, the student will be able to:
Recognize the concept of the foundations of public relations and multidisciplinary visions.
Studying public relations as a concept and defining its purpose and most important objectives.
Study the relationship between public relations, customer service and the concept of the public domain.
Study the relationship between public relations and advertising and the difference between them.
Understand the concept of reputation and its sources.
Study the concept of impression and the most important concepts on which impression management is based.
Identify the negative aspects of systems theory used in public relations theory.
Identifying the strategic role of public relations and managing its issues.
Be able to assess the risks associated with the work
Study the correlation between business and public relations.
Study the most important implications of public relations and media evaluation.
The Diploma Program in Public Relations and Promotion contains the following standard courses:
foundations of public relations
Public Relations and Reputation Industry
Ethics and dangers of public relations
Public Relations and Public Affairs
Public Relations and Media